Based in the USA and Israel, 1touch is a personal data and network analytics company that focuses on regulatory compliance and securing financial, personal, and commercial data in the corporate, healthcare, and retail industries.
1touch and HANGAR49 worked together to target prospects for the former’s data protection application. These prospects included CTOs, IT managers, and cybersecurity specialists for major US corporations. CIOs are solicited at every turn and are often unable to store information for security reasons. We put relationship-building at the forefront of our outreach efforts, focusing on being welcoming, punctual, relevant, and using only current data.
Operating in a challenging industry, 1touch needed cybersecurity decision-makers to see the value in their applications. During the 1st Six months, we managed to secure 1 833 new C-Suite LinkedIn connections and 29 sales accepted leads, all channelling into 1touch’s sales pipeline with potential deals. During this project, we studied and perfected how one shouldn’t approach cyber prospects.
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