Scaling B2B organizations by converting human conversations into learning & real opportunities
BUILD YOUR expected LONG TERM GOAL – targeting & conversion ratios ( YOU BUILD. WE GUIDE )
Elegantly link marketing efforts with business objectives. During the MISSION stage, you wrestle with “what needs” to happen vs. “what is” happening.
Here you unpack global positions: targeting, ideal customer profiles, considerations of segmenting, realities, events ahead, thoughts about the market, and what might be important to these people. You’ll also look at your beliefs, and what expectations/conversions stats you expect.
MISSION blueprint is now ready.
Now let’s equip for the sprint ahead.
NEXT 30 DAY CYCLE AHEAD – PLAN SEGMENTS, conversions, HYPOTHESES & JOURNEY ( YOU BUILD. WE SUPPORT )
By defining the scope, needs & ambition for the sprint ahead you set yourself up to tackle this.
During the HYPOTHESIS phase you craft specifics of segments, expected conversion ratios (you anticipate), your beliefs of these, and engineer a nurture journey.
The HYPOTHESIS is now implemented & "the plan" ready for action. Once all of these pre-flight works are complete, let’s now get into the “do” stuff.
WE EXECUTE ON PLANNED work, TRACK, RECOMMEND, GUIDE & apply deeper human effort ( WE EXECUTE. YOU GUIDE )
Here you assemble assets, records & endpoints for the sprint ahead. By assembling these pieces together. This creates a journey for each segment. Pushing play is where outreach kicks off.
In the EXPERIMENT phase you pick up frontlines activities, engagements, conversations, observations. We use sentiment analysis, automation, humans & AI to give you the best results.
Once complete, you’ll have conversations, experiences, observations, & data to learn from.
REVIEW DATA AGAINST "THE PLAN" – BY ANALYZING, WE CO-CREATE THE ROAD AHEAD ( WE ANALYZE. YOU GUIDE )
Taking the endpoints from the EXPERIMENT phase gives us some guidance against our beliefs. These are learnings. We lean on pattern recognition, AI, sentiment, & humans to support this process.
ANALYSIS gives us a best grasp of what the data is saying, ie: what’s actually going on.You will now have insights on what is happening from your efforts.
COMPARE "EXPECTED" VS "ACTUAL" DATA FROM EXPERIMENTS. IT STEERS NEXT CYCLES ( WE ALL LEARN. YOU GUIDE )
During this stage you will pull takeaways from work done, how this performed against your beliefs, what insights can be pulled from this; and begin thinking on where to go from here.
The LEARNING phase provides the opportunity for you to lay the foundation for what should come next. You know have data-backed thinking to equipment to make next moves.
By bringing agile marketing towards scientific method, we support busy Marketers at learning organizations get better at running experiments & building pipeline.
From building segments to your addressable market, to watching your journeys take shape with results; we are particular about “what the data says”.
This enables you to develop relevant audience, build pipeline & learn.
Our client’s success would not be complete without the most important ingredient: the human connection.
Each of our engagements are led by a dedicated (and super talented) H49 digital project manager.
Governed by our hand-built process architecture, H49’s engagements are slick, scalable and focused on results.
Real-time dashboards, pre-emptive reporting and intelligent monitoring allow us to experiment, test and iterate throughout - it’s all part of what we do to achieve optimal return.
During your MISSION you describe where, when & who you need to get to, can compare this against the past. You’ll look at options on how to achieve this.
During your HYPOTHESIS you structure all the end point parts you need in order implement your sprint effectively.
By actively running EXPERIMENTS, this is where the rubber hits the road. Target prospects are reached out to, conversations are conducted and learnings are observed.
By reviewing the ANALYSIS we are given a window into what is really happening. Here, all data points can be useful as can AI to dig a little deeper than face value.
In LEARN, it’s of the utmost importance to review what has been seen from the frontlines, and best efforts ought to be taken to optimize for the road ahead.
Having a highly experienced and knowledgeable partner helping us build our sales department is fantastic.
Karolin Kruiskamp
Compleye
The Netherlands
CEO
Great team. Good results with a tough sell. Exceptional energy.
Tom Canters
Mujjo
The Netherlands
CEO
Excellent team, excellent delivery.
Simon bestbier
Realm Digital
South Africa
CEO
Solid team with great experience!
Clément Simon
ONMOTIO Aero Design
Canada
Co-Founder
Top notch and effective service. Alon and his team is great!
Nico le Roux
Incompass
South Africa
Managing Director
Excellent collaboration with the H49 team for one of our startup in portfolio.
Tsito Raharison
SIGNATURE Agri Investments
The Netherlands
Investor
Amazing experience with the team at Hangar49, very helpful and knowledgeable. A pleasure to work with!
Chris Martin
Reverse Ads
US, UK & Thailand
COO
Amazing technology with the ability to ensure sales focus on hot leads, rather than cold calling. Great team with great experience.
Eben Voster
TecEx
Mauritius
Officer of the CEO
Hangar49 is a great company to work with. Very collaborative and always aiming for the best solutions to maximize your revenue.
Bart Loevens
SPi Global
New York
VP Sales Europe
I am fortunate to have had the opportunity to work with Alon for several years. One of a kind and unique Agency Owner. Very loyal and driven entrepreneur who is responsible for achieve the results for his customers.
Stefan Smulders
Expandi
The Netherlands
Chief Executive Officer
HANGAR49 have gotten the subtle yet intricately complex art of curated client leads perfected to a T. Not only us as an organization but several of our 100+ portfolio companies benefit significantly from H49’s work.
Zachariah George
Launch Africa Ventures
Africa
Managing Partner
HANGAR49 bring a science and logic we never knew existed to our marketing and lead generation. HANGAR49 do what they say and say what they do. They provided great support through each step of the process, honest feedback as to the results we were seeing and meaningful suggestions as to how we could improve. Kudos to HANGAR49.
Mark Frankel
Black Umbrellas
South Africa
Chief Executive Officer
Since partnering with HANGAR49 we’ve been able to scale into new markets pretty well. Their approach is structured, their leads are real, they are efficient and get results quickly. They add great value to our sales team.
Wesley Lynch
Snapplify
Africa
Chief Executive Officer
We needed a company that could help us accelerate our digital outreach through various phases of our service launches targeted at select industry sectors. They not only did this, they repeatedly went beyond by ensuring there were continuous reviews on the project, iterative changes, as well as assisting in other aspects of our business to ensure our sales process was geared up to take on the enquiries.
Anmol Sawlani
Azure Risk
Hong Kong
Managing Director
Empowering sales leaders, marketers, founders, and freelancers at start-ups, scale-ups, tech co.'s and SMBs to build scalable, consistent, and predictable pipeline.
to create notable brand introductions
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