ROAM is the African arm of Ringier, a 137-year-old Swiss media group, houses a range of brands covering functions such as Human Resources, Property, and Job and Auto Sales Classifieds. HANGAR49 works with ROAM Human Resources brands Jobberman and BrighterMonday.
Jobberman and BrighterMonday collectively boast the largest database of top job candidates. Our task was to find and engage with corporate HR practitioners in Nigeria, Ghana, Kenya, Tanzania, and Uganda. Accurate data, metrics and, a committed sales team were needed to close the loop and leads coming through the door. Across Africa, sales and marketing has never operated within a closer partnership.
HANGAR49’s venture with Jobberman and BrighterMonday yielded a serviceable and addressable market of +/- 23 000 prospects across five territories. We maintained an engagement rate of 71% across channels, while learning that selling digital services in Africa may be easy initially, but swiftly becomes tricky, given the ever changing landscape.
