TribalScale is a Toronto-based company, with branches in Toranto, Dubai and New York City, that focuses on digital products and business transformation. It offers immersive digital learning opportunities and human-centered product development to help elevate brand positioning.
Our work with TribalScale involves finding and engaging with digital transformation decision-makers at the world’s most well-known companies. HANGAR49 went straight into elbow-grease mode, tackling the less-than-elegant job of asking for attention and managing what comes from it. Our specialist team was specifically brought in to deliver this work and continued to support TribalScale’s creative efforts further down the marketing track. Our working relationship realized sales accepted conversions and meaningful conversations with iconic brands.
Amid the 2020 COVID-19 pandemic and dwindling marketing budgets, TribalScale was primed to take advantage of the need for robust digital offerings. This project taught us that marketing efforts are not equal. Given their significant investment in marketing, we were honoured to work with the TribalScale team. Our direct marketing efforts gave rise to excellent new sales figures and marketing logos. Although TribalScale invested heavily in beautifully creative and compelling content, converting conversations/ relationships were tough. But the results were worth every drop of sweat.
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