Gutenberg Technology is a digital content creation and conversion toolset, with a focus on corporate print publishers and higher education institutions. The company houses a 6-person marketing/sales team in Boston, with the rest, including the sales and marketing VPs’, based in Paris.
The quality of the client’s existing leads was okay, but their quantity was severely lacking. Due to our prominent decisions, HANGAR49 could source many new leads for the account, targeting the corporate higher education, publishing, and e-learning industries.
Their business needed to reach a much larger segment of its serviceable addressable market of 36K leads. We sourced these leads at a far greater scale than any previous efforts. For the duration of the project on the front lines within Boston, we helped the client validate their pivot towards training and corporates’ enablement.
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