Key takeaways
- Lead nurturing builds relationships with customers, guiding them from awareness to purchase, countering ad avoidance.
- Emphasizes educational content and timely interactions, leveraging emails, social media, and website content for engagement.
- Benefits include 50% more sales-ready leads, higher email response rates, and significantly larger purchases from nurtured leads.
An article by ImpactPlus:
At its most fundamental definition, lead nurturing is the method of creating relationships with your clients and guiding them through the buyer’s journey towards making a purchase.
But this is easier said than done.