The Personal Selling Process Prospecting Efficiently for Customers

21 minutes
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November 18, 2021
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Key takeaways
  • Explore customer needs through targeted prospecting, customizing products to align with their desires.
  • Utilize pre-approach research to tailor sales presentations, enhancing client engagement.
  • Master the art of closing sales by understanding customer objections and offering compelling solutions.

An article by Lumen Learning:

The first step towards selling to your clients is the act of prospecting. The fundamental objective of any prospecting must be to obtain sales leads that you can ultimately translate into sales turnover.

Effective prospecting requires a methodical procedure. The crucial rule is to prospect all the time, not only when the list of potential characters on whom to call runs dry.

Full Article