The Loop – An Improved Approach to your Customer Journey
11 minutes
|
November 2, 2021
All
Marketing
Digital Transformation
Key takeaways
- The Loop™ replaces outdated funnels, focusing on customer-centric, infinite engagement.
- Integrates net-new and existing customer focus, aiding in lifetime value maximization.
- Advocates for cross-departmental ownership of the customer journey, enhancing revenue.
An Article by The Pedowitz Group:
According to The LoopTM Customer Journey Theory, your buyers can be at multiple stages of their customer journey at the same time. The method to obtain and maintain the appropriate customer is an ongoing and infinite process.
Let’s discuss forming life-long relationships with your customers far beyond just the first purchase.