How HANGAR49's Lead Generation Process Works

"Traditional marketing" no longer exists in this digital world of ours! With an abundance of marketing services and marketing tools that every business needs, “Digital marketing” is a world in itself! Every business person, including you, quests to gain prospective clients or leads, isn’t it? Straight to the course, we offer marketing and lead generation services in New York (& beyond).

Well, this is not where it ends – for sure not! In fact, the good folks at Hubspot have even built a little Lead Gen 101 for Dummies course (certainly worth a skim). You want to know how this is going to help your business and why you should get such a service, don’t you?

Well, that’s why we are here to let you know all about it!

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Lead Generation Work in Progress...

Lead generation is a lot more than what you think. In the lead generation process, marketing experts run through many steps to generate leads for a business. Our methodlogogy – M-HEAL guides our ability to run experiments. A detailed workflow version demonstrates how you'd seamlessly wire our approach into your greater marketing motions. Some endeavors our good friends at Semrush guide on a battle-hardened site; we believe, in a noisy world it's gotta go a lot further than this. Here are some light concepts you'd want to include:

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Website optimisation

An optimized website is primed to appear high up in internet search results as it is accessible and navigated.

The first step in the lead generation we’ll proceed with is optimizing your website. This helps make your website optimum and presentable, which later helps in lead generation. Adobe's Experience Cloud team built quite a comprehensive guide to their toolage logic. Suppose your website is not adequately navigated and appears dull, outdated, or boring; you might struggle to convert your website visitors into actual leads. Search engine optimization (SEO) makes it easy to guide visitors to your website and gain leads.

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Advertisement

Paid advertisements are a tried-and-true way to target customers!

Well, you know the traditional form of advertisements; billboards, newspapers, radio spots. Advertisement and paid promotions also play a significant role in lead generation. We sometimes use ad sources; targeting customers with advertising is a reliable way to generate leads online.

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Content creation

Content is the key to drag leads!

In the lead generation process with content creation, we intend to create compelling, noteworthy, and relevant content keeping lead generation in the head. Content creation has become the most powerful and central marketing strategy; that’s why meaningful content marketing helps in lead generation. We create content that attracts visitors/readers, and this way, you crack the first step of lead generation. If the content interests your visitors, no doubt they’ll think about your services.

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Grow social media presence

Of course, social media presence matters in today’s world!

Cultivating a definite social media presence is one of the most dependable ways to generate leads for a business. Reliable lead generation services will help improve your social media pages to appeal in order to make them more appealing and vibrant to consumers.

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Streamlined email marketing

Email marketing is also a crucial step in lead nurturing!

The use of email within the marketing process helps promote a business, products, or services. Email marketing favors to inform potential customers, visitors, and even old customers (on your email list) about new products, discounts, and other services. Moreover, the email also tends to educate, aware, and persuade customers about your business and its services. Email marketing is one of the most popular and effective marketing campaigns to brand your business.

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Generating local leads + personalization

Generating local leads is a crucial step if your business serves a small region!

In digital marketing, the local lead generation approach will target customers in your area rather than tackling more extensive, perhaps irrelevant visitors/audiences. The local customers in your region are likely to need your services; that will eventually drag a more significant portion of the leads.

In today's world, personalization has never been more necessary. Today, cold outreach has been democratized by the lowest common denomonator, and as a result the prospects you are reaching out to have already stomached 7 irrelevant suitors, just this morning. Be intentional. Make it count. We'll dive deeper into this in a separate piece.

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Customer management

Managing customer relationships is an integral aspect of the lead generation process!

Lead generation services feature tools like CRM (customer relationship management) to build strong relationships with clients. When CRM comes into the role, it’s not just about generating leads but converting them into regular customers.

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Reaching leads

An effective lead generation process involves actually contacting them!

The people you have identified as interested in your products and services need reliability to think about your business. You can’t expect good leads to come to your business until you really make an effort on your part. That’s what we do; our lead generation process includes contacting leads to keep them with your business for the long term.  

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LASTLY

If you aren’t sure how to generate leads and looking for lead generation services in your region or beyond, give us a call for support or book a coaching session. We employ an array of tactics, tools, and techniques to achieve the goal of lead generation and help your business grow.