You get it — leads are essential if you are in business! The sustainability of your business depends on demand generation. Needless to say, a company without any demand generation strategy is more like a sitting duck.

Demand generation is a fundamental step in business that helps you draw leads, i.e., your potential customer to your business. Demand generation is basically a process of creating potential clients’ interest in your services or the product you sell. In fact, according a study by Market & a similar finding by Intellistart featured on Forbes, companies (with business demand generation services) achieve 133% better revenue than your competitors.

But you are still weighing, how exactly does demand generation work? OR how does it benefit your company? Well, that’s why we are here; sit back and let us take you onboard to the whole demand generation strategy.

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WHAT ARE BUSINESS DEMAND GENERATION SERVICES?

Demand generation is the process of discovering and drawing potential customers to your very own business. A demand generation strategy simplifies the sales process and converts more leads into loyal customers. This entire lead management process ultimately helps your business grow, that too, without chaos!

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If we have to simplify demand generation for you:

A lead is a person who shows an interest in your product or service. Thereby, demand generation is a process that helps you generate leads in your business sales funnel. And as the name suggests “business demand generation services,” there are platforms which provide services to generate leads to your business! Adobe, advocates for a very tailored approach to touching prospects given who they are, how they behave, their behavior & where they go. We honestly, could not agree more!

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BUT MY BUSINESS IS DOING GREAT, WHY DOES IT EVEN NEED BUSINESS DEMAND GENERATION SERVICES?

Before we answer this, here’s an insight:

91% of marketers assert that their most important goal is “demand generation” in business.

You might not be aware, but 80% of consumers conduct online research prior to purchasing any service or product. And in the B2B (Business-to-business)world, 47% of shoppers/customers view at least three to five pieces of content before employing a sales representative.

Sadly, 68% of businesses fail to determine and estimate their sales funnels, which means roughly 79% of leads never convert into sales.

53% of businesspeople spend at least half of their budget just on demand generation

Linkedin is one of the most effective social media channels for business demand generation, i.e., Linkedin Outreach.

So, don’t you want to grow your business from the level it is at right now? Want to know how exactly we work for demand generation?

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HOW DO BUSINESS DEMAND GENERATION SERVICES WORK?

Here’s a general process that features the below-mentioned steps:

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WE ATTAIN LEADS

Demand generation services acquire leads by using PPC advertising and SEO techniques. And once a visitor has given the details, they are now officially a lead to your business.

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WE CARE FOR LEADS

Yes, it is required to nurture leads to keep them associated with your business.

Though acquired leads have shown interest in your business, chances are less they will turn into your customer. It is crucial to build loyalty and make your prospect feel welcomed to acquire lead!

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WE PREPARE LEADS FOR MARKETING

This process is basically qualifying leads ensures that your leads are financially capable and sincerely interested in your product or service.

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WE PREPARE LEADS FOR SALES

The sales team will nourish and conduct a quality check on the existing leads. And if the lead is found not yet qualified, it can be sent back to the marketing team for further nurturing until it’s ready to purchase.

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THAT’S HOW… WE CONVERT LEADS

After negotiation in terms of price and conditions, the sales team finally converts a lead to a customer.

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NOT FINISHED YET!

Even after conversion, we keep customers delighted; by customer service, request feedback, and offer loyalty rewards. If you haven’t given a thought to demand generation yet, do it now! We would love to serve you with our business demand generation services.