9 Predictions for Digital Marketing Strategies in 2021

Key takeaways

Increased Social Media Investment: By Q2 2020, US social media budgets rose to 24% of total marketing expenditures, emphasizing customer retention and lead generation.
Rise of Micro-Influencers: Brands in 2022 are expected to prefer micro-influencers due to their higher engagement levels and cost-effective campaigns.
Adoption of Hybrid Work: The shift towards remote and hybrid work environments during the pandemic has pushed companies to enhance their digital marketing strategies.

However, the paradigm shift that the ongoing COVID-19 pandemic has caused in the business world has left many marketers and agencies anticipating and predicting digital marketing strategies in 2021 to stay ahead of the curve. So far, 2020 has seen more businesses move their products and services online and employees working remotely. Consequently, the ongoing pandemic will see companies invest more in digital marketing strategies to leverage the shifting business environment. What’s more, employees will continue to work remotely, or at least in a hybrid setting, in 2021…

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