7 Key Stages for Successful Lead Management
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October 7, 2021
Tips, Hacks & Methods Library
3rd Party Insights Library
Key takeaways
- Lead Management Essentials: Reveals a strategy merging marketing and sales to boost revenue, with Marketo citing a 67% higher conversion rate and 209% more revenue from aligned efforts.
- Alignment and Definition: Stresses the importance of aligning marketing and sales on the definition of a qualified lead to streamline the lead-to-sales process effectively.
- Technological Integration: Highlights the role of technology in enhancing customer experience and operational efficiency through automation and scoring, ensuring no lead is overlooked.
An article by The Pedowitz Group:
Your lead management method is an essential component of your sales strategy. Your marketing department generates qualified leads and then passes them onto your sales division, who will then process them through to closing the deal. This entire process consolidates people, processes, and technology. You should be aware of what’s happening at which stage of this process, where things are working, and where they are breaking down. How to do this?
You’ll need to run a lead management process effectively.