Monthly Archives :

January 2021

9 Predictions for Digital Marketing Strategies in 2021

9 Predictions for Digital Marketing Strategies in 2021 840 400 HANGAR49

DECEMBER 29, 2020

The digital marketing landscape faces frequent changes making it almost impossible to pinpoint what the future holds.

 

10 Minute Read
9 Predictions for Digital Marketing Strategies in 2021

However, the paradigm shift that the ongoing COVID-19 pandemic has caused in the business world has left many marketers and agencies anticipating and predicting digital marketing strategies in 2021 to stay ahead of the curve.

So far, 2020 has seen more businesses move their products and services online and employees working remotely. Consequently, the ongoing pandemic will see companies invest more in digital marketing strategies to leverage the shifting business environment. What’s more, employees will continue to work remotely, or at least in a hybrid setting, in 2021…

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The Complete Guide to Outbound Email: Get Started Now

The Complete Guide to Outbound Email: Get Started Now 768 406 HANGAR49

Yurii Veremchuk SEPTEMBER 19, 2019

SALES PROCESS
So, you want to get started with outbound email? Great! But how do you go about it?
Keep reading to find out how even a complete novice can find success with outbound email.

 

10 Minute Read
The Complete Guide to Outbound Email: Get Started Now

Before we can jump into things, let’s agree on a simple “outbound email” definition. Outbound Email: Outbound email is a type of email sent by sales reps and business developers to establish a connection with anyone they’ve identified as a potential customer. Email outbound is primarily used in B2B types of businesses. Outbound email isn’t used to contact just anyone that comes our way. We use it to reach out to a selected group of potential customers who — although they haven’t heard about our company before — can achieve the greatest success with our offering. In other words, they fit our Ideal Customer Profile and we would love to work with them.

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CUSTOMER SUCCESS: THE MOST EFFECTIVE STRATEGY TO REDUCE CHURN

CUSTOMER SUCCESS: THE MOST EFFECTIVE STRATEGY TO REDUCE CHURN 750 400 HANGAR49

Jon Triggs NOVEMBER 6, 2020

Nothing kills subscription-based businesses quite like customer churn. If you rely on collecting regular payments from the same customers time and time again, you need to listen up.

 

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CUSTOMER SUCCESS: THE MOST EFFECTIVE STRATEGY TO REDUCE CHURN

According to Accenture, customer churn is costing businesses more than $1.6 trillion per year! Not familiar with churn? Put simply, it’s the percentage of your customers who have cut ties with your service or company during a given time period. Low churn is good, whilst high churn is deadly for any business. Because of the risk that churn poses to businesses who use recurring revenue models, savvy organizations have started focusing on Customer Success as a way to combat it.

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Give your salespeople the tools to sell – sales success with Nancy Nardin

Give your salespeople the tools to sell – sales success with Nancy Nardin 1920 822 HANGAR49

Nancy Nardin NOVEMBER 17, 2020

Someone who knows all about these questions and evolutions is Nancy Nardin. As a recognized sales expert, Nancy among others, has a website where sales leaders can find lists and reviews of sales tools and technologies, webinars on sales stack topics, guides on how to build the best sales stack, reports on sales enablement, account-based marketing and much more. An interview: sales realities and sales technologies in the year 2017.

 

10 Minute Read
Give your salespeople the tools to sell – sales
success with Nancy Nardin

Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has sales adapted enough to overcome commercial challenges? How has the collaboration between sales and marketing evolved since the early days of CRM and Sales Force Automation?

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The 20 best Digital Marketing tools to work with

The 20 best Digital Marketing tools to work with 888 630 HANGAR49

Rock Content Writer NOVEMBER 17, 2020

Digital Marketing is a booming field with opportunities for companies who wish to gain more customers using the internet.

 

5 Minute Read
The 20 best Digital Marketing tools to work with

But it differs from other more traditional methods of marketing not only in the way it reaches out to clients. Digital Marketing tools used to promote a business online are a major part of what makes this strategy so scalable, even for small companies.But what can Digital Marketing tools help you with and which ones are the best to try in your marketing department? We’ve made a list with every resource your business needs to jumpstart its marketing strategy…

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Digital Transformation of the world

The secret to making it in the digital sales world: The human touch

The secret to making it in the digital sales world: The human touch 1919 1079 HANGAR49

Christopher Angevine, Candace Lun Plotkin, and Jennifer Stanley May 25, 2018

Successful B2B sales teams strike the human-digital balance customers want in three core areas: speed, transparency, and expertise.

 

5 Minute Read
The secret to making it in the digital sales world:
The human touch

The CEO of a large industrial company recently posed a question: “My face-to-face sales force thinks everything should be analog. For years, they’ve successfully driven consultative sales relationships based on face-to-face conversations, and they think they should carry on. Meanwhile, my e-commerce business unit thinks we should convert everything to digital because that’s where the growth is. Who’s right?”…

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9 Ways Online Teaching Should be Different from Face-to-Face

9 Ways Online Teaching Should be Different from Face-to-Face 773 1024 HANGAR49

JENNIFER GONZALEZ JULY 5, 2020

I asked Melanie to share some ways online teaching should be different from face-to-face teaching.

 

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9 Ways Online Teaching Should be Different from Face-to-Face

It’s a pretty safe bet that most teachers will be doing some form of online teaching in the coming year. Maybe you’ll do it full-time, maybe it will be some kind of hybrid model, but one thing is for sure: This time around you won’t be dropped into it without warning…

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Achieving child literacy and numeracy in the world’s poorest areas: Evidence from rural Guinea Bissau

Achieving child literacy and numeracy in the world’s poorest areas: Evidence from rural Guinea Bissau 1640 938 HANGAR49

Ila Fazzio, Alex Eble, Robin Lumsdaine, Peter Boone, Baboucarr Bouy, Pei-tseng Jenny Hsieh, Chitra Jayanty, Simon Johnson, Filipa Silva 16 December 2020

Achieving universal basic literacy and numeracy has long been a policy goal for development agencies working in areas of extreme poverty. This column presents evidence from a bundled intervention in rural Guinea Bissau which suggests that targeted education policies can have substantial positive effects on children’s schooling outcomes. Such policies could play a key role in helping people ‘escape’ the poverty trap, as the education gains from such interventions elevate local children’s attainment levels far beyond those found in neighboring areas.

 

5 Minute Read
Achieving child literacy and numeracy in the world’s poorest areas: Evidence from rural Guinea Bissau

Children in many extremely poor, remote regions are growing up illiterate and innumerate despite high reported school enrolment ratios (Pritchett 2013, Glewwe and Muralidharan 2016)…

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ISTE20 Live: Break Down Barriers to Learning with These Digital Tools

ISTE20 Live: Break Down Barriers to Learning with These Digital Tools 1440 500 HANGAR49

Marquita Brown Nov 30 2020

Common device features and software from Windows and Google can help teachers address students’ individual learning needs.

 

5 Minute Read
Digital banking adoption

Seemingly innocuous digital tools and features, such as text size and cursor color, can help students learn — or hamper the experience.

The elementary students that Kristin Oropeza teaches sometimes have trouble locating their cursors on the screen. A built-in Chromebook feature not only makes the cursor larger, but it also draws a red circle around the object, making it easier to spot.

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How IT Teams Can Better Manage Devices for Remote Learning

How IT Teams Can Better Manage Devices for Remote Learning 1440 500 HANGAR49

Adam Stone Nov 20 2020

Today’s IT departments are facing a new challenge: managing a plethora of remote devices while ensuring equity.

 

5 Minute Read
Digital banking adoption

With the shift to remote learning, many school districts have encountered an unprecedented challenge. How can they best manage the flood of new devices connected to their networks?

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